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The Week: I-Q - The Internet Question.(Brief article)

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| July 06, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Do Facebook and MySpace suffer from a class divide in the UK?

The primary reason Facebook and MySpace differ demographically is usage There has been research published that identifies how people are disloyal to each social network, using each for its primary benefit, switching when it suits. This shows not how people are divided, but illustrates how the web makes it easy for people to get what they need. - Matthew Drury

MySpace is predominately for music, and is amazingly badly designed. Facebook is for everything else, and is well designed. As a result, you tend to get music-led folk on MySpace (who, by their very nature, tend to be young), and the rest on Facebook. - Will Humphrey

Advertisers don't seem to be concerned ...

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