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SORRELL'S AD MISSION
With a fraction of the money divvied up by Bill Gates and Warren Buffett, Sir Martin Sorrell could transform the Third World. And through advertising alone. So here's my suggestions for the Sorrell Foundation Posters in all the benighted areas of the world that read: 'You're crap and it's all your fault.' In bomb craters in Sadr City, they'd read: 'If you were Lutherans, this would be an Ikea.' And in Palestine, it would be: 'If you'd spent as much time working as you did wandering the streets shouting, you could buy Israel by now.
'Rory Sutherland, www.brandrepublic.com/blogs
WATER VERSUS OASIS
I'm not sure what to say about Mother's Oasis ads. Trying to position a drink full of sweeteners as a water substitute is a little strange. Would you get ...