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IPA demands ban on Sky/ITV sales merger.(institute of practitioners in advertising)(British Sky Broadcasting Group PLC)(Brief article)
The IPA has branded Sky's proposed acquisition of a 17.9 per cent stake in ITV 'dangerously anti-competitive' and is demanding that the Competition Commission ban any merger of the broadcasters' commercial sales operations if the deal is approved.
The organisation detailed its concerns in a statement to the Commission, which is currently investigating Sky's pounds 1 billion swoop on ITV shares last November.
It is also concerned about the effect the size of the combined broadcasters would have on the commercial sales market, and about informal sharing of commercial information between Sky and ITV.
Jim Marshall, the chairman of Starcom and the IPA Media Futures president, said: 'ITV and Sky will continue to be hugely influential and dominant players in terms of content and commercial viewing. Any combining of commercial sales would be ...
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