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NSPCC hunts shop for legacy DM brief.(direct marketing)(national society for the prevention of cruelty to children)(Brief article)
The NSPCC is holding a pitch to find a DM agency for a campaign to urge donors to leave money to the charity in their wills.
The charity has shortlisted three agencies that will pitch for the business this week.
The incumbent, WWAV Rapp Collins, which currently handles the NSPCC's low-value donor direct marketing, is understood to be involved in the process. The pitch is being handled by Allan Freeman at the intermediary Freestyle Marketing.
Kitcatt Nohr Alexander Shaw, the incumbent agency on the NSPCC's ...
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