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Piccadilly Circus billboards to offer short-term slots.(Brief article)
For the first time in almost 100 years, any company or individual will be able to see their name in lights on the world-famous billboards around Piccadilly Circus.
From December, advertisers will be able to book space for as long, or as short a time, as they like on the site, rather than being obliged to take a ten-year lease, like current advertisers Coca-Cola and Samsung have done.
Land Securities, ...
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