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MindShare Interaction has poached Norm Johnston, the president of Digitas London, to be its joint chief executive for Europe, the Middle East and Africa.
Johnston will now look at acquisition and expansion opportunities across Europe for MindShare, in a bid to expand the range of digital services that the network offers.
He will report to Nick Waters, the chief executive of MindShare EMEA, and joins Rob Noss, the MindShare Interaction chief executive, who will now share the role and take responsibility for managing global clients.
Waters said the agency was looking to expand from a digital media agency into a provider of more diverse digital services, such as eCRM and communications planning.
'Clients are increasingly looking for a broader range of services. Johnston's appointment ...