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Brown 'backs' further ad curbs.(Gordon Brown )

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| July 06, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The appointment of MP Mary Creagh indicates the new PM backs further junk-food restrictions.

Gordon Brown has signalled his backing for even tougher rules over the advertising of junk food by appointing the Labour MP Mary Creagh, a campaigner for a ban on junk-food ads, as the chairman of a group to draw up public health proposals for the party's general election manifesto.

In 2005, Creagh introduced a Private Member's Bill to outlaw ads for foods that are high in fat, sugar and salt during children's programmes. Although it failed to become law, it led to new curbs being introduced by Ofcom.

Creagh will use her new post to revive the plans in her Bill for statutory, rather than voluntary, controls. 'That is one of the reasons why I am taking on this role,' she said. 'The fact that I am in this position

indicates that Labour wants radical ideas in this area.'

However, she accepted that Ofcom's rules would have to be given a chance to work before Labour could make a decision on further action. One option she supports is a 9pm watershed, which is currently being ...

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