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European ad body slams 'sexist' ads.(sexist treatment of women in advertising)(Brief article)

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The Parliamentary Assembly Council of Europe has slam-med advertising for its sexist treatment of women.

A report, headed by the Turkish socialist MP Gulsun Bilgehan, blasted advertising for portraying women as a 'perfect wife, mother or women-as-objects' before lambasting the industry for its reliance on female nudity as a sales ploy.

A resolution, presented to the Parliamentary Assembly last week, blamed the negative portrayal of women on the lack of adequate laws in many Council of Europe member states, and on the fact that national advertising codes are either flouted or ...

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