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BA kicks off pitch for Asia-Pacific DM brief.(direct marketing)(British Airways PLC)(Brief article)

Campaign

| July 06, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

British Airways is searching for a direct marketing agency to handle its digital and direct communications in the Asia-Pacific region.

It is understood that the pitch, which is being managed by Daniel Lloyd, BA's marketing and communications manager for Asia-Pacific, will take place later this month.

The incumbent, Tullo Marshall Warren, which handles direct marketing for the airline's corporate account, ...

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