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Gambling site hunts for creative agency.(InterCasino.com seeking advertising agency)(Brief article)
InterCasino.com, the UK's oldest online gaming site, is looking for an agency to handle its creative account.
The winning agency will be briefed to create the gaming site's first-ever TV campaign, following changes to legislation that will allow gambling ads to be broadcast on television from September.
The company is looking to build its brand and presence in what is set to become a crowded market once the law comes into force. The work will focus on 20-second TV ads to appear on channels that include More4, Sky Sports and Sky Sports News. The winning agency will also need to translate the campaign to radio and other media.
Founded in 1996, ...
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