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BDH\TBWA wins pounds 3m Jessops ad account.(Brief article)
Jessops, the UK high-street photographic retailer, has appointed BDH\TBWA to its pounds 3 million advertising account after a three-way pitch against undisclosed agencies.
Jessops previously used agencies on a project basis. Hiring BDH\TBWA is part of the retailer's wider strategy to maintain its market position by taking advantage of the opportunities digital technology can offer. The company's strategy also involves boosting customer service, acquiring new stores and attracting new customers via advertising.
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