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Dare and BBH share pounds 10m in Cossette deal.(Bartle Bogle Hegarty Ltd.)(Dare Digital)(Cossette Communications Group)(Brief article)
Dare has confirmed it has sold a 65.4 per cent share of the agency to Cossette Communications for an upfront payment of pounds 10 million, as revealed in Campaign (15 June).
Claude Lessard, the Cossette chairman, told Campaign that he now plans to pull the group's four UK companies - Miles Calcraft Briginshaw Duffy, Dare, Elvis and Band & Brown - closer together and elect a UK president to oversee the group within the next two years.
The Dare deal could see the Canadian marketing services group pay in excess of pounds 30 million for the digital agency over five years.
In 2010, Cossette has the option to increase its ownership to 82.7 per cent for a sum to be determined ...
- Ericsson Appoints Bartle Bogle Hegarty as Global Advertising Agency -...
- Press release article from: Business Wire February 8, 2001 700+ words
...intent with advertising agency Bartle Bogle Hegarty, BBH, for its global advertising...Group Managing Director Bartle Bogle Hegarty. "This approach fits perfectly...all over the world. About Bartle Bogle Hegarty Bartle Bogle Hegarty is one...
- Global Highlight: Bartle Bogle's "Keep Walking".(Bartle Bogle Hegarty's...
- Magazine article from: Advertising Age Hall, Emma December 11, 2006 700+ words
...running "Keep Walking'' campaign by Bartle Bogle Hegarty. The "Human'' spot by Bartle Bogle, London, broke in Mexico and is running...dominated by technology and run by machines. Bartle Bogle's "Keep Walking'' campaign has run...
- Dyson taps Bartle Bogle for U.S. biz.(Bartle Bogle Hegarty Ltd.)
- Magazine article from: Advertising Age September 19, 2005 700+ words
...cleaners, Dyson, has chosen Bartle Bogle Hegarty, New York, to handle U.S...said, Publicis Groupe-based Bartle Bogle bested Omnicom Group's Goodby...not return calls for comment. Bartle Bogle declined to comment. Spending...
- Bartle Bogle Hegarty.(Bartle Bogle Hegarty Ltd.,)(Brief Article)
- Magazine article from: Marketing Week July 8, 2004 700+ words
Bartle Bogle Hegarty has launched its first work for Unilever-owned frozen food brand Bird's Eye. It uses the strapline 'We don't play with your food' and focuses on the natural ingredients in Bird's Eye products.
- Google taps Bartle Bogle for Europe biz.(Google UK Ltd. hired Bartle Bogle...
- Magazine article from: Advertising Age Hall, Emma September 5, 2005 700+ words
...strategy across the continent. Bartle Bogle Hegarty has been appointed to work...strategy change for Google. Bartle Bogle has been briefed to come up...a number of agencies ... Bartle Bogle Hegarty is working on a small project...
- Mentos account goes to Bartle Bogle.(The World: Ad Age Global News & Data:...
- Magazine article from: Advertising Age Britt, Bill December 2, 2002 700+ words
...European account for its Mentos mints to Bartle Bogle Hegarty after a pitch against incumbent J...Amsterdam, part of WPP Group. Bartle Bogle, owned 49% by Publicis Groupe...Dog days: Frisk launch spot for Bartle Bogle
- Bartle Bogle churns out new work for Unilever.(The World)(Bartle Bogle Hegarty...
- Magazine article from: Advertising Age Hall, Emma March 14, 2005 700+ words
...toothpaste that Unilever has moved to Bartle Bogle Hegarty, cementing that agency's...49% Publicis Groupe-owned Bartle Bogle uses arresting images to warn...and Signal toothpaste brands, Bartle Bogle last year also picked up international...
- IN BRIEF: Bartle Bogle Hegarty pulls out of Ikea pitch.(Bartle Bogle Hegarty...
- Magazine article from: Marketing Week May 3, 2007 700+ words
Bartle Bogle Hegarty has pulled out of the Ikea advertising pitch, leaving Mother, Wieden & Kennedy and Beattie McGuinness Bungay to fight it...