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Freeview calls creative and media pitch.(DTV Services Ltd.)(Brief article)
Freeview is holding a pitch for its creative and media accounts. The review, which is being handled by the AAR, will begin immediately, with a decision expected by September.
The free-to-air digital TV service is keen to have a campaign up and running by October to build the brand in the run-up to the Christmas period, a popular time for sales of set-top boxes.
However, Freeview has not yet devised an advertising plan for the winning agencies, and is considering all possible solutions. The company's current media agency, M2M, ...
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