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Prince's agreement to give away his new album with the Mail On Sunday is a step too far
The thorny topic of covermounts will not go away, it seems. And the escalation in this area should be of great concern to everyone in the business.
The latest move, by Prince and his advisors, ratchets the issue up an additional notch.
We have seen the wave of catalogue compilations added to in recent months by single artist catalogue titles such as Tubular Bells and Peter Gabriel's live hits package. But Prince's decision to give away his entire new album falls into a completely different bracket.
Giving each fan a copy of your album when they buy a concert ticket is one thing: at the point of purchase, it feels like the cash covers both gig and CD. Handing out your new album with a #1.40 national newspaper is something else entirely.
For Prince, there is an economic logic to the deal, however twisted it may seem. He will have earned a large sum of cash from the Mail On Sunday at a time when we all know that artists earn precious few - if any - recording royalties once the initial advance and other deductions are paid for.
But the damage will surely be lasting. The message he sends ...