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In a sure sign of the strength of the Spice Girls brand, more than 1m people registered for tickets in the 24 hours following the announcement of their reunion tour last week. As a result, 19 Entertainment - which is co-ordinating and directing the tour with various national partners in each territory - is to add further dates and cities when the first run of tickets are allocated in four weeks' time.
"The fact that the only way to register is via the girls' own website makes these numbers even more spectacular," says 19 Entertainment head Simon Fuller.
Just over nine years since the five-piece last performed together, the group will commence a world tour spanning 11 cities and six continents. It will be backed by the release of a greatest hits set which will be released on the Virgin label and marketed by EMI's catalogue division. New songs have also been recorded, however it is yet to be decided whether these songs will form part of the hits ...