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Visa seals World Cup sponsorship.(FIFA World Cups)(Brief article)
Visa has confirmed that it is to be the global sponsor of the 2010 and 2014 FIFA World Cups.
The deal follows FIFA's dollars 90m (pounds 45m) payout to settle its legal dispute with incumbent sponsor MasterCard, which claimed it should have been given first refusal on the deal.
The activity surrounding Visa's tie-up, which also includes the under-20 and women's tournaments, will be handled by Wieden & …
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