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HTW scoops pounds 18m Orange DM account.(Harrison Troughton Wunderman)(direct marketing )(Brief article)
Harrison Troughton Wunderman has scooped the pounds 18 million consolidated Orange direct marketing account.
The agency picked up the business following a four-way shoot-out against Chemistry and the incumbents, WWAV Rapp Collins and Craik Jones Watson Mitchell Voelkel.
Orange's decision to consolidate into HTW will come as a blow to Craik Jones, which has held Orange Mobile's DM account since 2001.
The WPP-owned HTW will now take on responsibility for Orange …
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