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Dora the Explorer.(most popular toy)
After five years, Dora the Explorer continues to be one of the most popular properties out there in the world of toys. Last year, Dora was named the No. 1 licensed toy property, according to Nickelodeon executives, and she has the No. 1 Q score of regularly scheduled programming among morns and of kids ages 2 to 5. She had the No. 2 Q score of cartoon characters among moms of kids ages 2 to 5.
A Q score is an industry standard created 40 years ago by …
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