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The market for environmentally friendly appliances is emerging as consumers meld the idea of creating a more harmonious indoor environment with taking action to support Mother Nature in the wider world. And it helps that the world's largest retailer is supporting the trend.
John Fleming, Wal-Mart's chief marketing officer, said at the company's annual meeting last month, that it will continue to pursue the various sustainability efforts it has launched, encouraging vendors to develop more energy-efficient housewares as it pursues its green agenda. He said an opportunity exists to build on demand for greener appliances and, thus, to expand the market for sustainable …