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Faceless Fashion; Top couture labels were once defined by their big-name designers. Now anyone can do the job.(Cover story)
Byline: Dana Thomas
Quick: name the designer for Yves Saint Laurent. How about Gucci? Celine? Givenchy? Chloe? Seven or eight years ago, the answers were easy: Tom Ford, Tom Ford, Michael Kors, Alexander McQueen and Stella McCartney, respectively. All were fashion stars who had become household names, and their stardom drew the spotlight onto their brands, increasing sales exponentially. Some of those brands grew to the point of doing more than $1 billion a year in sales. In return, the stars commanded multimillion-dollar deals, commuted on the Concorde, were ushered about town in limos and
showed up on red carpets almost as often as the celebrities they ...
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