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Luxury Goes Undercover; The best things in life aren't necessarily flashy objects but discreet, meaningful experiences.(Industry overview)(Cover story)
Byline: Rana Foroohar
There are bespoke suits. And then there are bespoke books. For the mogul who truly has everything, there's something new: a custom-made autobiography. For any where from a few grand to $100,000, Myspecialbook.com, a publishing company started a few years back by wealthy Argentines, will write, design and publish a book all about anyone who can afford it. The glossy pages will be filled with beautiful photos, personal letters
and other mementos, artfully laid out to illustrate a life of wealth and privilege. The text will feature quotes and anecdotes from the subject's rich and powerful friends. Milton Pedraza, director of the New ...
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