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Plum Baby backs 'chewy' launches.(Helena Jevons resigns, marketing campaigns)(Brief article)
Organic-babyfood company Plum Baby is launching a nationwide summer sampling campaign to support three product launches intended to encourage infants to chew.
The three products, its first for babies over seven months, will debut in July. The company has hired agency Raisley to trial the products at events that are likely to attract families.
Each of the savoury meals has been created with a 'fork …
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