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A short classroom unit, but a significant improvement, in listening ability.

Bulletin of the Association for Business Communication

| December 01, 1994 | Means, Thomas L.; Klein, Gary S. | COPYRIGHT 1994 Association for Business Communication. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

The American Assembly of Collegiate Schools of Business (AACSB), with its new standards for business and accounting accreditation, indicates in its section on curriculum content and evaluation that communication skills are important characteristics of the business curriculum. While not indicating how students are to attain these skills, AACSB wants colleges of business to provide the necessary experiences so that students develop these skills (AACSB, 1993). Research that shows these skills are being improved adds to program accountability measures now required by accreditation agencies, including the AACSB. Findings that would illustrate student improvement in communication ...

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