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The World: New York - Euro RSCG picks up dollars 70m Kraft cracker business.(Brief article)
Kraft has awarded the creative assignment on its dollars 70 million cracker business in North America to Euro RSCG in New York. The brands include Ritz Toasted Chips and Triscuits.
The agency was chosen ahead of the New York offices of DraftFCB and Ogilvy & Mather. Media planning and buying remains with MediaVest in …
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