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A brand new kind of relationship.
Customer relationship management is evolving into something new - a holistic approach to reaching consumers that makes them feel they are in charge, rather than 'managed'. Emma Rubach investigates
A few years ago, you couldn't move for CRM managers and directors with responsibility for the customer. Suddenly, that job title doesn't seem to be found as often. Does this mean organisations have given up trying to make customer management a standalone function? Or has the issue simply been absorbed into other roles - and if so, which?
The demise of the customer manager does not suggest that companies don't care about their customers (though the customers ...
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Source: HighBeam Research, A brand new kind of relationship.