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Why these stationery experts are branching out. (That Personal Touch from The Lawrence Group)
At a time when most retailers are finding it a challenge to keep a single location in the black, The Lawrence Groups' That Personal Touch is a definite anomaly. Opening a brand new space in New Jersey's Short Hills Mall is just one of the bold initiatives the Group has undertaken in recent months to take its already estimable successes to a higher level in '95.
From Little Acorns
When we first looked in on That Personal Touch (in the November 1993 issue of GREETINGS), The Lawrence Group was establishing its concept in a 500-square-foot space in the Bridgewater Commons Mall. That concept centered on the creation of stylish invitations and announcements, a timely focus, as the imprintables category had just begun to blossom.
According to the store's Mena DiMarco, its reputation was built so quickly that customers soon …
