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Heineken, FEMSA extend partnership.(INDUSTRY Issues)(omento Economico Mexicano S.A.B. de C.V. )(Brief article)

Beverage Industry

| May 01, 2007 | COPYRIGHT 2008 BNP Media. (Hide copyright information)Copyright

Heineken USA and Mexican brewer Fomento Economico Mexicano S.A.B. de C.V. (FEMSA) have extended their distribution partnership in the United States to a 10-year term. Heineken will continue as the exclusive importer and marketer of Dos Equis, Tecate, Tecate Light and other FEMSA products in the United States.

The new arrangement builds on the companies' previous three-year …

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