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Byline: Jonathan Bor
Jun. 7--Facing one of the nation's worst AIDS epidemics, city officials unveiled yesterday Baltimore's first high-profile media campaign aimed at preventing risky sex among teenagers and young adults.
The message, "Spread the word, not the disease," should be appearing this summer in print, radio and television advertisements as well as on wristbands and bus shelters. One commercial radio station began airing the message yesterday.
Mayor Sheila Dixon and health officials yesterday discussed the frank nature of the campaign, which promotes abstinence but also condom use among youth who have sex.
"We need to be straight,…
Source: HighBeam Research, City targets risky sex among teens: Media campaign to spread the word...