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A nice refreshing ad campaign for Architecture In Helsinki.

Music Week

| June 09, 2007 | COPYRIGHT 2007 CMP Information Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Australian six-piece Architecture In Helsinki are set to reap the benefits of a television campaign for soft drink company Robinson's, which features a track from the group's debut album entitled Spring 2008.

The ad forms part of a year-long campaign for the cordial manufacturer, incorporating a series of five differently themed ads, running consecutively over the course of 12 months.

The first ad, themed as Grow, started on May 1 and features music from Deerhoof. Architecture In Helsinki feature in the second ad, themed as Clouds, which started on May 14. After a short break throughout June, the Architecture In Helsinki ad will return to the small screen in August. A further three ads are still in production, with details to be announced at a later date.

Richard Sauberlich, a music researcher at Leap Music, sourced the music for the ads for creative agency BBH. He says the Architecture In Helsinki track provided a strong fit with the overall theme of the ...

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