Disco Creator to go online.

Calvin Harris to link up with social networking sites in advance of debut Columbia album

CALVIN HARRIS I CREATED DISCO (COLUMBIA)

Two weeks ahead of the release of Calvin Harris' debut studio album I Created Disco, Columbia has teamed up with social networking site Bebo to offer the producer/songwriter's fans an exclusive advance preview.

Through a dedicated screen linked to Bebo's front page, Harris' fans will be able to download a seven-minute mix of the album, previewing a number of tracks, which can then be burned to CD or uploaded to MP3 players.

Columbia marketing manager Claire Horseman says the promotion was an opportunity to target his existing fans while providing a platform for new listeners to discover his music.

"It's one of the things I'm quite into when we're launching a new band: actually being able to share music without giving too much away," says Horseman. "There's always that thin line between giving too much away, but in this instance we get a lot of value back."

The promotion with Bebo will coincide with a streaming preview of tracks from the album on MySpace.com. Horseman says the decision to target the mix album promotion at Bebo was led by the slightly younger demographic of the website's audience.