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Leading lights from the music and brand communities are among the first names to be confirmed for Music Week's MusicMeetsBrands conference.
Tickets for the event, which takes place at the Landmark Hotel in London on July 18 and is expected to attract upwards of 200 delegates, are already on sale, with an early bird rate remaining open until the end of this week.
The day of seminars and case studies is designed to air issues surrounding the relationship between the sectors. The sessions will examine the obstacles which block potential partnerships, as well as the explosion of interest in grassroots and unsigned talent, and the developing use of music in games and virtual environments, both off and online.
The first confirmed names for the conference include:
* Habbo UK managing director Phil Guest;
* Live Nation sponsorship vice president Jim Campling;
* Coldcut member and Ninja Tune co-founder Matt Black;