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Byline: Amber Haq
When Hungarian emigre photographer Gyula Halasz --better known as BrassaA[macron]--landed in Paris in 1924, he was so destitute that he went around knocking on doors, offering to take portraits of high-society members. "He'd sell them for a pittance," says
Veronique de Folin, a Paris photo-gallery owner whose grandmother was one of BrassaA[macron]'s first subjects. "Just enough to buy a baguette and his pack of cigarettes."
Today his alluring black-and-white images of midcentury Paris--along with those of photographers like Andre Kertesz, Henri Cartier-Bresson and Robert Doisneau--are among those works that consistently outperform auction estimates. At last year's Paris auction of BrassaA[macron]'s estate, sales totaled about [euro]5 million--300 percent more than the estimate. "Photography is the only art market with a history of continuous boom," says Francis Hodgson, head of photography at Sotheby's. "Overall there has been no downturn, and one isn't expected soon."
To build a good investment portfolio, gallery owners and art experts agree, collectors ...