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Opinion: Perspective - Is adland too boring to hold on to maverick talent?(employees resign from Claydon Heeley Jones Mason and TBWA/London)(Viewpoint essay)

Campaign

| June 01, 2007 | COPYRIGHT 2003 Haymarket Business Publications Ltd. (Hide copyright information)Copyright

Campaign's headline-writing skills were put to the test last week when we had to come up with four front-page headlines about people quitting their jobs. We opted for a 'bows out' for Harrison Troughton Wunderman's Steve Harrison, 'exits' for Fallon's Michael Wall, while 'to quit' accompanied news of Jon Claydon's resignation from Claydon Heeley In the case of Tim Lindsay, we were able to say he'd been 'lured' by TBWA\London.

Now, although the minutiae of magazine production - headline writing included - are ours to worry about, and of questionable interest to our readers, in this case, the process exposed something of a trend (and a negative trend at that). …

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