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<a href="http://www.accessmylibrary.com/article-1G1-164313720/media-double-standards-media.html" title="Facts and information about Media Double standards: 'Media agencies need to play in a different way'.(Steve Williams of OMD Group and Tom George of Mediaedge:cia talk about the future prospects and recruitment in media agencies)(Interview)">Media Double standards: 'Media agencies need to play in a different way'.(Steve Williams of OMD Group and Tom George of Mediaedge:cia talk about the future prospects and recruitment in media agencies)(Interview)</a>
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Media Double standards: 'Media agencies need to play in a different way'.(Steve Williams of OMD Group and Tom George of Mediaedge:cia talk about the future prospects and recruitment in media agencies)(Interview)
Two agency group chief executives discuss how the changing media landscape is spurring them to adapt their strategies, and the way they recruit fresh talent.
STEVE WILLIAMS, CHIEF EXECUTIVE, OMD GROUP
- What's the most exciting development in the industry this year?
The emergence of broadband video capability in the market - many players, old and new, all colliding - really interesting stuff.
- What's the best piece of work your agency has produced this year?
Our work for the Sony PS3 launch - a big idea creating intrigue, leveraging content.
- How are media agencies restructuring for the future?
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