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Media: Things we like.(management of promotional campaign)(media coverage of UKTV)(sponsorship of Velvet)

Campaign

| June 01, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

BATMAN PROMOTIONAL CAMPAIGN

The Batman sequel The Dark Knight appears next year, but the promotional campaign is already underway. A website - ibelieveinharveydent.com - popped up, introducing the character Harvey Dent, while a another site - ibelieveinharveydenttoo.com - also showed up, where a defaced image of Dent lurked. If you entered your e-mail address, you were given a code helping you to uncover a sinister image of The Joker. The image, though, then disappeared, leaving the message 'page not found'. However, run your mouse over the site and you uncover more Joker-y weirdness, with the message 'See you in December'. Teaser trailer? Can't wait.

MARKET KITCHEN ON UKTV FOOD

Hats off to the good people at UKTV for spending money on some strong original programming. The latest food offering is a fine cookery show set in London's Borough Market and featuring the presenting talents of the food critic Matthew Fort, posh bloke Tom Parker-Bowles and Gordon's Ramsay's wife, Tara. Fort and Parker-Bowles, in particular, make for an oddly compelling presenting team, as they introduce the usual blend of celebrity chefs and recipe ideas with a spin on fresh market produce Waitrose's clever idents also work well alongside the programme.

VELVET'S SPONSORSHIP OF SUPERNANNY

The decision by SCA Hygiene's toilet paper brand Velvet to sponsor the popular Channel 4 show Supernanny is inspired. It's a great brand fit, and the idents promise to ...

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