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Media Lifeline: The Mail on Sunday at 25.

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| June 01, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Launching an innovative colour supplement helped cement The Mail on Sunday's future.

1982: After a shaky launch under the editor Bernard Shrimsley, Associated Newspapers decides to go for a rescue relaunch within months In October, The Daily Mail's legendary editor David English, takes charge. He brings in Stewart Steven as the editor and oversees the addition of a colour supplement. This innovative magazine, called You, proves the most important element in a popular new package.

1994: The Mail on Sunday has been one of the newspaper industry's success stories of the 80s, but by the early 90s, it was starting to look tired. In 1993, a new 'review' style supplement called Night & Day is introduced, and You begins its evolution into a supplement targeted more specifically at women. In 1994, Financial Mail is also introduced.

1998: Peter Wright (still the incumbent in 2007) becomes the paper's fourth editor, succeeding Jonathan Holborow, who had replaced Steven in 1992. Holborow's innovations, such as the new ...

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