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Job: Chief executive, Advertising Producers AssociationProfessional mission: Create the best possible business environment for APA members Personal mantra: Now
8.45am - Collect coffee from Caffe Nero. Please don't ask if I want a muffin with that. Get asked: 'Do you want a muffin with that?'
9.30am - Staff meeting to plan forthcoming events, including the APA Cannes Fringe: four events that provide members who do not become delegates (all of them) with useful activities between parties.
10.30am - Meeting with Lewis More O'Ferrall and John Hackney, the APA chairmen, and our APA Show creative guru, Dave Waters. Our new show venue, the Royal Opera House, is the most spectacular yet.
11.30am - Fireflies meeting with our organising team. We need to get 70 cyclists and 15 support crew through France to arrive at the Festival It will be worthwhile if we can help the riders match last year's effort by raising pounds 120,000 for leukaemia research.
1.00pm - Mark Boyd from Bartle Bogle Hegarty presents on Audi TV to our branded content group at the ...