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The World: Shanghai Interactive brand sites questioned by O&M chief.(Shelly Lazarus of Ogilvy & Mather Worldwide Inc. speaks about the future of consumer-generated advertising)(Brief article)
Shelly Lazarus, Ogilvy & Mather's global chairman and chief executive, has dismissed the idea that consumer-generated advertising will increase in the future, casting doubt on the effectiveness of interactive brand websites.
Speaking during a visit to Shanghai, she said: 'This consumer-generated advertising is going to diminish in a few years' time. If our consumers are better ...
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