The Week: I-Q - The Internet Question - Does adland work its people too hard?(Brief article)

It's too easy to respond to the pressures of holding company margin expectations, procurement directors and client requests to cut costs by asking fewer heads to work harder, without understanding the consequences. Everyone loves the adrenalin of the pitch, but this should be the exception rather than the rule. Managers expect creativity to be turned on like a tap. The well must be replenished by time spent reading, in the cinema, watching TV or surfing the net, and the spirit refreshed by having fun - Bruce Haines

If you look at hours worked, there's little difference between what we expect people to do today and what we did in the 80s. What has changed is ...