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The Week: Media Reviews - MindShare takes TK Maxx.(TJX Companies Inc. TK Maxx)(Brief article)
MindShare has scooped the pounds 6.4 million media planning and buying account for TK Maxx, the high-street discount fashion chain. The agency triumphed after a ...
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- TK Maxx uses online to push itself as a key destination.(TJX Companies Inc. TK...
- Magazine article from: New Media Age September 20, 2007 700+ words
...consumers the breadth of the TK Maxx offering as digital becomes...the new-look site, TK Maxx has created the opportunity...said the spokeswoman. TK Maxx appointed Mindshare to its #6.4m media planning/buying account in June...
- IN BRIEF: TK Maxx shortlist.(Brief article)
- Magazine article from: Marketing Week May 17, 2007 700+ words
TK Maxx, the budget retailer, has shortlisted Media Planning Group, BLM and MindShare for its #6.4m media planning and buying business. Incumbent Starcom is not repitching for the business. Copyright: Centaur Communications Ltd. and licensors
- IN BRIEF: TK Maxx appoints MindShare.(Brief article)
- Magazine article from: Marketing Week May 31, 2007 700+ words
TK Maxx, the discount retailer, has appointed MindShare to handle its #6.4m media planning and buying account. It pitched against Media Planning Group and BLM, which handles the digital account through its digital arm, BLM Quantum. Incumbent...
- Clemmow Hornby Iinge scoops TK Maxx work. (Agencies).
- Magazine article from: Marketing Week March 28, 2002 700+ words
...year on advertising. TK Maxx marketing director Deborah Dolce says: "TK Maxx decided to make some structural...develop the idea in house. Media planning and buying for the 102...with Starcom Motive. TK Maxx is not alone in deciding...
- DFGW creates #3m UK-wide TV drive for TK Maxx.(TJX Companies Inc. TK...
- Magazine article from: Marketing Week April 13, 2006 700+ words
DFGW and TK Maxx's in-house creative team have created the first national television...three commercials - a 30-second ad and two ten-second spots with media planning and buying by Starcom. Activity will break on Good Friday and be...
- TK Maxx profits with unique approach.(Business)
- Newspaper article from: The News Letter (Belfast, Northern Ireland) December 20, 2005 700+ words
...frenzied spree. One of busiest retailers, TK Maxx, believes its strategy of getting the...American-owned homeware and clothing giant TK Maxx has been a big hit with shoppers in Northern...CastleCourt shopping centre 10 years ago. TK Maxx is a UK subsidiary of TJX Companies Inc...
- TK MAXX: Seamless integration.(TJX Companies Inc.)(Company overview)
- Magazine article from: Marketing Week July 12, 2007 700+ words
...crisis earlier this year hasn't stripped TK Maxx of its credentials as a cornerstone of...managing director of discount retailer TK Maxx, Stephanie Morgan, left the company...customer backlash in such circumstances, yet TK Maxx went on in May to report an 8% jump in...
- BRAND THERAPY - TK MAXX: Maxing out your credit.
- Newspaper article from: Brand Strategy May 9, 2007 700+ words
...owns US retailer TJ Maxx and UK outlet TK Maxx, realised it had been hit by computer...security issue lowered the value of the TK Maxx brand in consumers' eyes? Will it be...Retail Consultancy As a brand, TJX's TK Maxx has come successfully to the forefront...
