AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

The Week: Advertising News - Saatchis probes ad leak.

Campaign

| June 01, 2007 | COPYRIGHT 2007 Haymarket Business Publications Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)Copyright

Saatchi & Saatchi is considering action against the employee who posted images of its deceased rock stars campaign for Dr Martens on a US website, prompting widespread controversy.

Dr Martens fired the agency after the four print ads, which feature Kurt Cobain, Joe Strummer, Sid Vicious and Joey Ramone wearing Dr Martens boots in heaven, appeared online. The ads were originally cleared by the client for a one-off campaign in the UK in Fact ...

Related articles from newspapers, magazines, journals, and more
Saatchi Interactive nets Dr Martens youth push.(Dr Martens wants to reinvent...
Magazine article from: Marketing Week May 18, 2006 700+ words
...broader remit to relaunch the brand, Saatchi & Saatchi Interactive will work with Dr Martens to communicate with young people...leverage the interactive space." Dr Martens was Industry@Saatchi's first client. The agency was...
Industry@Saatchi lands Dr Martens.(Brief Article)
Magazine article from: Campaign July 1, 2005 700+ words
Dr Martens, the iconic...has appointed Saatchi & Saatchi...Industry@Saatchi, to a pounds...assignment. Dr Martens is the division...Industry@Saatchi will develop...programme for Dr Martens and will recommend...
DR. MARTENS REVAMPS TO DRIVE GROWTH.
Magazine article from: Footwear News June 4, 2007 700+ words
...Elisa Anniss LONDON - Dr. Martens wants to look past...musicians wearing Dr. Martens boots in heaven...advertising agency Saatchi & Saatchi and issue an apology...summer, for example, Dr. Martens will sponsor six new...
Dr Martens builds branded social site.
Magazine article from: New Media Age September 7, 2006 700+ words
Dr Martens has invested in an ambitious social...like features through digital agency Saatchi & Saatchi Interactive, aimed at increasing its engagement with customers. Dr Martens' Freedm2 project is centred on a house...
Ramones decry Dr. Martens ad.
News wire article from: UPI NewsTrack May 29, 2007 700+ words
...ad series, for which Dr. Martens has apologized, shows...angelic poses wearing Dr. Martens boots. Leigh said his...and contemptible." Dr. Martens, which fired the the...philosophy. The agency, Saatchi & Saatchi, said...
Goodstuff picks up Dr Martens account.(Brief article)
Magazine article from: Campaign April 21, 2006 700+ words
Dr Martens has appointed Goodstuff to...reinvent its brand. Goodstuff, Dr Martens' PR agency, Exposure, and Industry@Saatchi will work on activity to...The activity will support Dr Martens' investment in new product...
DR. MARTENS LOOKING TO TRIM MORE COSTS.(Brief Article)
Magazine article from: Footwear News LEOPOLD, JASON July 29, 2002 700+ words
...losses, British footwear manufacturer Dr. Martens last week announced it will shutter one...Johnson said in a prepared statement. Dr. Martens' parent concern, R. Griggs Group Ltd...in the fall. According to Johnson, Dr. Martens expects 2002 sales to be below the five...
DR. MARTENS LOSES 3 INFRINGEMENT CASES, WINS THE 4TH IN AUSTRALIA COURT.
Magazine article from: Footwear News SOLNIK, CLAUDE April 26, 1999 700+ words
...four companies charged with knocking off Dr. Martens' designs. The judge ruled against a fourth...into thinking their product was authentic Dr. Martens footwear. In the past, Dr. Martens had won four settlements in Australia without...
Dr. Martens Announces a New Brand Direction With 'Original Since' Concept...
Press release article from: PR Newswire July 22, 2002 700+ words
...position as a truly original brand, Dr. Martens is introducing the new brand concept...Original Since" concept will integrate Dr. Martens communications initiatives under a solid...through credible emotional connections. "Dr. Martens has long served as an icon of self...
GREAT BRITISH BRANDS: Dr Martens - Originally using rubber salvaged from the...
Magazine article from: Marketing August 1, 2002 700+ words
...common? They are all famous fans of Dr Martens. (When the Pope was presented with...Boots. On April 1, 1960, the first Dr Martens were made in Britain. This boot was...emerge. Over the next four decades, the Dr Martens boot became a sub-culture lifestyle...
For more facts and information, see all results
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA