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The Week: Advertising News - Industry backs Euro ruling.(Brief article)
UK television companies have applauded the European Parliament's relaxation of product placement rules, which will allow broadcasters to introduce product placement into TV programmes.
The ban on product placement in children's TV and news programming will remain in place. Tess Alps, the chief executive of Thinkbox, said: 'We welcome this liberalisation. Broadcasters should have the freedom to ...
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