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Blood service seeks media strategy advice.(National Blood Service)(Brief article)
The National Blood Service, the Department of Health body that recruits blood donors, has approached media agencies with a new brief.
The task is understood to involve the evaluation and measurement of its promotional activity as the service's use of media and PR becomes more complex.
The move will not affect the NBS's relationship with ZenithOptimedia, which handles its main communications planning activity.
The NBS is thought to be keen to evaluate the impact of ...
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