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Palm picks RKCR/Y&R for BlackBerry battle.(Rainey Kelly Campbell Roalfe)(Brief article)
Rainey Kelly Campbell Roalfe/Y&R has picked up the pan-European above-the-line account for Palm, the creator of the Palm Pilot.
It won the business following a competitive pitch against a number of undisclosed agencies. There is no incumbent on the account.
RKCR/Y&R is already working on its first campaign for the client, which is expected to launch during the next few weeks.
The company has called for quick turnaround executions because it is looking to rapidly re-establish its brand in the European market.
It has recently faced stiff competition from the increase d global presence of the BlackBerry mobile device from Research in Motion.
Last week, Palm announced that its ...
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