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Kesselskramer, the Amsterdam-based creative agency, is setting up a London office.
The new agency, which will take the name KK Outlet, is due to launch this summer and will open its doors in East London, although an exact location has yet to be decided.
Yen Yen Ho, the former head of account management at Bartle Bogle Hegarty Singapore, will head the offshoot alongside Erik Kessels, the co-founder and creative director of Kesselskramer.
According to Kessels, the London base will not be a carbon copy of the Amsterdam operation.Instead, it will take the form of a shop, gallery and workspace in one.
Kramer, who plans to divide his time between the London and Amsterdam offices, set up the ...