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Evening Standard up for review.(Brief article)
Associated Newspapers invites five agencies to pitch for its embattled London title's pounds 10m ad account.
Associated Newspapers has called a pitch of its pounds 10 million Evening Standard account in an attempt to reverse the newspaper's falling sales and beat competition from the London freesheets.
The Evening Standard is currently holding chemistry meetings with five agencies, including the incumbent, The Law Firm.
Agencies will be asked for ideas on how the newspaper can position itself as the quality alternative to News International's thelondonpaper and Associated's own London Lite.
The pitch is through the AAR, and will be overseen by the Evening Standard's marketing director, Andy Mullins, who was appointed in April.
The Law Firm, which ...
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