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ETrade eyes digital shop for Euro drive.(E*TRADE Financial Corp.)(Brief article)
ETrade, the US-based online bank, is on the hunt for a digital agency to boost its European presence.The financial services company, which is headquartered in New York, is in talks with a number of UK-based agencies with European capabilities.
The brief is to create a new brand identity for the company, with the view to making it a distinguishable financial services brand across Europe. The digital remit will be supported by an integrated through-the-line campaign.
ETrade, which offers online services including banking, investing and online trading, formerly worked with the financial ...
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