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Soup nets Innocent online creative brief.(Innocent Drinks)(Brief article)
Innocent Drinks has appointed Soup to handle the online creative activity for its summer events programme.
The agency picked up the business following a pitch against a number of undisclosed agencies.
Innocent is planning a series of promotions this summer, culminating in a 'village fete' in Regent's Park in August.
Soup has been initially briefed with creating a website that will back the event, and will also promote the overall concept of the village fete as a British pastime.
As well as providing information about the Innocent event, and other fetes nationwide, the site will also support an online ...
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