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Albion beats Mother to pounds 10m eBay brief.(Albion Communications)(Brief article)
Albion has scooped the pounds 10 million UK eBay account after a final shoot-out against Mother.
The appointment strengthens Albion's relationship with the online auction giant; the agency already handles advertising duties for the IP telephone company Skype, which is owned by eBay.
EBay called a pitch in April, severing its three-year relationship with Delaney Lund Knox Warren & Partners, which declined to repitch.
The company originally shortlisted Abbott Mead Vickers BBDO, WCRS and Saatchi & Saatchi alongside Mother and Albion. AMV dropped out before the final shortlist was pared down to two agencies.
DLKW was ...
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