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In 1979 the conservative political operative Paul Weyrich used the phrase "moral majority" in a conversation with a Southern Baptist minister in Lynchburg, Va. The Rev. Jerry Falwell liked the phrase, and decided to mobilize (vociferously) the majority. He had already built a megachurch and a media empire of televised sermons; now he aimed to rally Protestants, Catholics, Mormons, and Jews behind conservative social issues and anti-Communism. His target audience was never a majority, but it was a force, and he ...